Scheduling
Are you posting your brand content on social media, and sometimes getting a great response, whilst other times radio silence?
If you’re just posting when you remember, although it’s a good start, you might not be reaching all the people that you could be. There has been lots of research showing that posting at certain times, on certain days, can increase the likelihood of people seeing and engaging with your content.
What’s more, you don’t just have to think about the times that your posting. Different times are more suited to different social platforms. Posting at a certain time on Facebook may not be as productive if posted at the same time on Twitter.
Unfortunately, whilst there’s no exact magical time that will guarantee you likes, comments and 100% engagement there is research which suggests which times and days are best.
We’ve highlighted the best times for each social platform to help you reach the highest number of people.
Wednesday (12pm & 3pm) Thursday (1pm-3pm) have shown themselves to have the highest engagement. The lowest engagement rates are usually between 10pm & 5am (unsurprisingly). The highest levels really are during business hours, it seems there are a lot of people at the office desk scrolling through their feeds!
Good to know – Facebook’s newest algorithm means users see more posts from friends and family than business pages, so your marketing posts may not get as much reach as they once did. Engagement rates consistently peak during midday on weekdays, so Wednesday is a safe day to post.
Wednesday 12pm / 3pm / 5pm-6pm are peak moments that content is being shared, clicked on, and commented on (during people’s work breaks). As with Facebook, Wednesday seems to be a safe day to post your content, although it’s good to use Twitter for instant engagement and sharing of industry news.
Good to know – B2B content performs 16% better during business hours, whilst B2C content works 17% better over the weekends
Tuesday, Wednesday, and Thursday are all good days for posting. 7am-8am, 12pm and 5-6pm have shown themselves to be effective times to post.
Good to know –LinkedIn usage should be kept to sharing industry insights and sharing company news – try not to sell directly through LinkedIn, although cleverly sharing project case studies is a way of taking people directly to your website, just make sure it’s relevant and topical.
The best time to post on Instagram is Wednesday at 3pm, however Thursday is a good day throughout. It’d be safe to post on Instagram during the working hours on Tuesday-Thursday.
Good to know – Instagram has over 1 billion users, coming third behind only Facebook and YouTube, and 60% of millennial’s say they’re more likely to buy from a brand that they actively follow on Instagram.
Now’s the time to think about ‘time’
In short, scheduling your social media activity for certain times is a good way to increase your engagement and brand awareness. Ideally you need to factor this into your social media strategy. Plan ahead, schedule strategically and follow it through.
If you need any help developing a strategy and working out which social media platforms will work for your brand message and business objectives, then get in touch and we’ll work it out together.